Our Approach

Deliberate Strategy

Your research needs to be grounded in a clear strategy about why you’re doing it in the first place. Who needs to learn what? What will they do with what they learn? What difference could the research make (if done well and communicated clearly)?

At every turn, we stay focused on who your audience is and how they will use the findings.  

“Un-hole-pokeable” Research

Your research needs to be credible so that its findings can’t be dismissed. We design and execute your research using the methods best suited to produce solid, relevant data.

We tackle methodological issues with “eyes wide open” and transparency so that you and your audience can have confidence in the data and findings. 

Audience-centered Reporting

If your audience doesn’t get it, then what’s the point? Your research needs to speak directly to your audience so they understand the findings and their implications.

We give you reports and presentations that weave the data into compelling narratives that are tailored to your audience’s interests and needs.